World Free Zone Convention in co-operation with IBM Plant Location International and Deloitte Poland
4-day WORKSHOP & STUDY TOUR TO SPECIAL ECONOMIC ZONES IN POLAND
Developing and Marketing Free Zones based on Understanding of Investor Decision Making
Tuesday 14th June
Friday 17th June 2011
Katovice and Lodz, Poland
POLISH ZONES INVESTMENT MARKETING WORKSHOP AND STUDY TOUR - Timetable
- WFZC is proud to present a special event in Poland, home of one of the most successful recent country zone programmes.
- This practical programme will consist of a Two Day training session to be run by IBM PLI with additional input from Deloitte of Poland. In addition there will be two visits to highly successful Polish zones and an opportunity to study how the national zone programme has benefited the economy since its inception just a few years ago. The local Investor Support Centres which play such a vital role in Poland will be represented during the seminar and provide valuable advice and ideas to participants from around the world.
About the Polish Special Economic Zones (SEZ) Programme
- 13th June 2011 Arrive Katowice
- 14th June 2011 Seminar Part One with evening session/reception in Katowice
- 15th June 2011 Morning visit to Katowice Special Economic Zone with early lunch
Private bus to Lodz, city tour and check into hotel
- 16th June 2011 Seminar Part Two with evening session/reception
- 17th June 2011 Morning visit to Lodz Special Economic Zone and lunch
Depart Lodz for Katowice by bus or leave from Lodz airport
In order to boost economic development of some regions of Poland, Special Economic Zones were established within the country. Currently, there are 14 Special Economic Zones
Why Katowice and Lodz?
Special Economic Zones were created in Poland in order to:
- contribute to the economic development of Polish regions
- enlarge the common usage of technical and technological knowledge in the national economy
- increase the competitiveness of polish products
- create new jobs
All of them offer preferential terms on which businesses may operate in the zones, e.g. corporate income and property tax exemptions. A special permit is required for running ventures within the zone. The special permits needed are obtained from the independent management of each of the zones who also offer assistance to prospective entrepreneurs during the whole investment procedure.
The Polish SEZs attracted investments worth almost PLN 3 billion in the first ten months of 2010 50% higher than in the corresponding period of 2009.
The number of issued investment permits also increased by almost 50%, from 73 last year to 117 in the first three quarters of 2010. The number of new jobs created by SEZ investors has doubled, from less than 4,400 in the first three quarters of 2009 to over 8,600 in the first 10 months of 2010.
These are two of the most successful zones - Katowice topped the league in the first ten months of 2010 and accumulated investments worth PLN 800 million - over six times more than in the previous period.
Lodz has diversified into new industries such as household electronics, beauty products, logistics and packaging and business process outsourcing. Some of its international brand names include Dell, Indesit, Bosch-Siemens, Procter & Gamble, Fujitsu and ABB.
Aims and Objectives of the Workshop
The objectives of the training are two-fold. Firstly, to provide strategic insight into the issues and factors that drive investors in their location choices and the implications for how Free Zones and IPAs should organise themselves to optimally attract these investors. Secondly, to offer very pragmatic and experience driven guidance on how best to perform investment promotion and facilitation tasks in daily life.
To achieve maximal learning, the approach is to actively engage participants in the sessions and facilitate learning from each others' experiences, on top of the knowledge transfer that the trainers will provide on the basis of their experience as advisers and influencers in location decision making.
The sessions will therefore aim to be very interactive. Initial presentations by the training facilitators will introduce each session, after which case studies, exercises, presentations, role plays, etc. will be used to maximise the participants' engagement, and to position the learning into real life situations. Wherever possible, real life investment projects will be used as case studies and exercises throughout the programme.
Who will attend?
Participants will be from zone authorities and operators from around the world as well as representatives of ministries of economy and industry. WFZC will particularly welcome officials of IPAs who will have an opportunity to study the Polish Investor Support Centres.
Polish zones management and officials will join their international counterparts to network with their peers from overseas.
Day One - Tuesday 14th June 2011 - PART ONE - KATOWICE (Monopol Hotel)
|Session 1 Investment Trends and Outlook
- Global and regional investment trends
- Differentiation by sectors and business functions
- Impact of the economic crisis
- Outlook to the near future
- Implications for investor's future needs
|Session 2 Changing role of investment promotion
- How do market changes impact investment promotion industry?
- What are new requirements to Free Zones and IPAs?
- How should they adjust to the market?
- What role can the private sector play?
|Session 3 Location Decision Making
- Strategic drivers for corporate investment initiatives
- Impact on approach in location selection
- Location decision making process in detail
- Differentiation in location criteria by sector, investor, project
- Role of incentives in location decision making
- Role of location marketers in this process
|Session 4 Developing a Marketing Strategy
- Identify target groups with most potential: sectors, business functions, geographies
- Understand your location offer based on investor's needs
- Understand your competitive environment
- Validate your value proposition for possible target groups
- Prioritize target groups for pro-active marketing actions
|Session 5 Improving your product
- Addressing weaknesses for targeted investors
- Identify weaknesses that are constraints in attracting investment
- How can they be improved and what result will this have?
- Which practical improvements can be implemented in the short term?
- Links to policy making and local stakeholders
| Evening Reception in KATOVICE
Day Two - Wednesday 15th June 2011
|Morning Visit to Katowice Special Economic Zone with early lunch
||Afternoon Private bus to Lodz, city tour and check into hotel
Day Three - Thursday 16th June 2011 - PART TWO - LODZ (Hotel Borowiecki)
|Session 6 Incentives as a Deal Breaker
- What types of incentives are used in the market?
- Which ones appeal best to investors?
- How are incentives best structured and offered?
- Do incentives provide a return on investment?
|Session 7 Marketing tools and channels
- Overview of materials and channels used in the markets
- "What works well for investors and what doesn't
- Role of intermediates in marketing
|Session 8 Preparing a tailored investment proposition
- Understanding the investor's requirements and expectations
- Identifying your location's strengths and weaknesses
- Developing selling points and compelling proposition
- Presenting proposition to investors
|Session 9 Dealing with potential investors
- Responding to investment inquiries
- Organizing and facilitating visits by potential investors
- Do's and don'ts, and other practical tips
|Session 10 Concluding session
- Open discussion and Q&A
- Seeking answers to any remaining questions
- Evaluation of the training workshop
| Evening Reception in Lodz
Day Four - 17th June 2011
|Morning Visit to Lodz Special Economic Zone and lunch
||Afternoon Depart Lodz for Katowice by bus or leave from Lodz airport
Workshop Presenters and Facilitators
IBM-Plant Location International (IBM-PLI) Brussels, Belgium
Global Location Strategies and Economic Development Services www.ibm.com/gbs/pli
TERMS AND CONDITIONS OF REGISTRATION
How to get to Katowice?
There are regular flights to Katowice from Warsaw and also direct from the following European airports: Dusseldorf, Frankfurt, Munich, Turin.
Please note that the group will return to Katowice from Lodz by bus, however if any participant wishes to return direct from Lodz he/she is free to do so as shown on the programme timetable.
|| Delegate Fees
|| Course Fees 1,500.00 GBP which includes full programme as shown on the brochure with expert lecturers and consultants, visits to the Special Economic Zones of Katowice and Lodz. The fee also includes a welcome drink, coffee breaks throughout, 4 lunches, the bus transfers and two night's bed and breakfast at the Hotel Borowiecki in Lodz.
|| Speakers will be drawn from IBM-Plant Location International (IBM-PLI), Deloitte
|| Hotel accommodation has been arranged at the Monopol Hotel in Katowice at a special rate of 440 (99 GBP) for a single room including breakfast and 520 PNL (116 GBP) (Double bed/Twin room)
With receipt of registration participants will be sent a link to make their booking direct with the Katowice hotel. The booking at the Lodz Hotel will be taken care of by WFZC.
Details of the Lodz Hotel are:
Hotel Borowiecki, ul. Kasprzaka 7/9, 91-078 Lodz
E-mail: firstname.lastname@example.org Tel.: 48 42 288 01 00 Fax: +48 42 288 01 21 Website: www.hotelborowiecki.pl
|| Delegates who need visa support letters should register AS EARLY AS POSSIBLE to the WFZC secretariat being sure to give their passport information on the application form as requested. For somme countries, you must have a Schengen visa, full information is available on the following website:
|| Discount of 15% is apply to the following:
Each second and subsequent delegate invoiced from the same organisation
Each delegate from LDC status countries
Only one discount may be applied by respect of each delegate.
|| Payment method
|| Payments must be made by bank transfer or banker's draft at registration (£ Sterling). All bank charges are to the account
of each delegate. Full details will be sent with your acknowledgement of registration.
ON RECEIPT OF YOUR REGISTRATION WE WILL FORWARD OUR INVOICE FOR PAYMENT BY BANK TRANSFER OR CHEQUE. FEES ARE PAYABLE IN ADVANCE - THE ORGANISERS RESERVE THE RIGHT TO REFUSE ADMISSION IF PAYMENT HAS NOT BEEN RECEIVED
Please contact us before the event if for any reason you have not received written acknowledgement of your registration, details of the venue and any requested accommodation reservations, plus your invoice.
OR email us at email@example.com to register or to request any additional information
Cancellations must be received in writing 21 days prior to the event and will be subject to a 15% cancellation fee unless a substitute delegate is nominated. If less than 21 days notice is given no refunds will be available, however substitutions will still be accepted. The organisers reserve the right to make changes to the content and timing of the programme, or any other aspect of the event, when unavoidable. Our liability in the unlikely event of a cancellation will be limited to a refund of the full conference / training / Workshop fee.
WORLD FREE ZONE CONVENTION, 35 Spring Gardens, London SW1YA 2BA, U.K.
Tel +44 20 7839 1334 Fax +44 870 131 9578 Email firstname.lastname@example.org
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